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May 2018 Newsletter

 

 
 
 
  • MAY 2018


SOCIAL MEDIA PRESENCE
Social Media & Hiring
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 Social media does it all! It can be used for everything from organizing events, raising money, spreading awareness, keeping in touch with distant family and friends, to just simply voicing your opinion. It should come to no surprise that social media is playing a growing part in the hiring process.

The 2018 MRINetwork Reputation  Management Study found that while many employers casually review candidate social media profiles, 18 percent of employers are formalizing the process and another 17 percent say that they are considering doing so in the future. Thirty-nine percent of hiring managers say that while they are on your social media, they are looking for quesitonable content or behavior. By accessing your social media, hiring managers are able to better interpret who you are while outside the office and what really matters to you, creating a clearer view to how you will fit within the company culture.
 
According to data from the Pew Research Center, 73 percent of Americans use more than one of the eight major social media platforms, including YouTube, Facebook, Twitter, Instagram, LinkedIn, Pinterest, WhatsApp, and Snapchat. The average user in the U.S logs on regularly to at least 3 platforms. Online presence and personal brand help employers paint a full picture. With so many platforms, don't shy away from posting about achievements and accomplishments and be sure to engage with industry associations. Similarly, it is just as important to keep a clean profile and keep personal matters accessible only to friends or relatives on these networking sites. Keep in mind that your social media is a great way to network professionally and brand yourself. It can help set you apart from other candidates throughout the hiring process.

    These are just some of the questions to keep in mind while considering your online presence to employers. Do you post personal or questionable content? Do you update your post regularly? Do you post potentially offensive or political content? Do you showcase yourself professionally across your social media pages? What do you have set as private and what do you have set as public? Could a potential employer or future employer find content on your page(s) that doesn't portray your personal brand properly?  Consider how your social media presence affects your personal brand, and how it may impact your current and future candidacy.  

  

 

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