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Director of Demand Planning, $10B CPG Company

SEE YOURSELF: Developing Your Professional Brand

Individuals can have a brand as well.

If you have ever watched the show Shark Tank, you know the investors on the show are spectacularly successful entrepreneurs, but each brings a unique personality and approach to their business. You don't see Mark Cuban trying to be Lori Greiner, or Robert Herjavec making business decisions in the same manner as Daymond John.

They are all stars in their own right. Your brand should be just as unique — and impactful.

Brand yourself as an Impact Player.

Establishing your brand is an essential step in taking your career to the next level and differentiating yourself from other candidates. Begin with this self-assessment to gain a baseline understanding of the attributes that comprise your personal brand.

Understanding yourself.

Begin by understanding your professional self and how you want to position yourself in your industry and the marketplace.





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